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Competitive Intelligence (CI) in the pharmaceutical industry involves the systematic and ethical collection and analysis of information about competitors, market trends, and industry developments to support strategic decision-making. It helps pharmaceutical companies anticipate market changes, identify opportunities, and minimize business risks in a highly regulated and innovation-driven environment. CI is applied across several key areas, including pipeline analysis to track competitors’ drug development, regulatory strategy to understand approval pathways, market access and pricing to analyze reimbursement and pricing trends, commercial strategy to benchmark launches and promotional activities, and licensing and mergers & acquisitions to identify partnership or acquisition opportunities.